Audience Profile - Indie

The target demographic for the indie rock genre generally has a rather sizeable range as the type of music is usually entry-level easy listening, and can be related to by most young and middle aged folk. This positions indie rock more towards the mainstream area of the current market. As a result of this, there is a large variety of listeners, of all ages and sizes. However, the majority of listeners are between the ages of 16 and 25 for males, and about the same for females, but there are slightly more male listeners than female.

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Music Video Storyboard Video Planning

To plan for our main music video project we drew a storyboard for the song 'fluorescent adolescent', then cut it up into squares and took pictures of each square. We then edited the stills in iMovie to make an outline of a music video.

Favorite Music Videos.

These are some of my personal favorite music videos:

Pursuit of Happiness - Kid Cudi ft. MGMT. I like how it plays with slow motion to help the implications of isolation despite being surrounded by countless people at a party. Ignoring Drake's random cameo's.



Yonkers - Tyler the Creator. The minimalist black and white coloration, coupled with the horrific ending bring a nice uniqueness and partial shock factor to this video. Plus he ate a cockroach, live.



Clarity - Zedd ft. Foxes. I enjoy the play on symmetry, work with colours and general cinematography, this video being artistically striking.

Important Music Videos

The following are a handful of music videos widely considered to be important in some way or another.

Michael Jackson's 'Thriller' video was a work acclaimed by both fans and critics, hailed as a milestone for the ingenious 15-minute long merging of film-making and music.  Directed by John Landis, the film was inducted in 2009 into the National Film Registry by the Library of Congress, the first music video to ever achieve this feat.




Directed by acclaimed film-maker Michael Gondry, this video for Daft Punk's classic Around the World achieved worldwide success.



NME listed this famous Johnny Cash song's visual accompaniment as the number 1 most important music video, so it must be pretty important.

Early Examples of Music Videos

According to the Internet Accuracy Project, disk jockey-singer J. P. "The Big Bopper" Richardson was the first to coin the phrase "music video", in 1959. These are examples of early music videos:

Video Killed the Radio Star - The Buggles was the first video shown on MTV.


Blues singer Bessie Smith was shown in a two-reel short film singing 'Saint Louis Blues' in 1929. 

What is a Music Video?

A videotaped performance of a recorded popular song, usually accompanied by dancing and visual images interpreting the lyrics. Can be made for promotional and/or artistic purposes.